"Social Media Puts the 'Public' into PR & The 'Market' Into Marketing" - Chris Brogan
Social Media Management
Social Media is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social Media Channels
Demographics: 1.3 Billion Users
Age Group: 25-54 Years
Purpose: Building Relationships
Best for: Building Brand Loyalty
Demographics: 600 Million Users
Age Group: 18-39 Years
Purpose: NEWS and Articles conversation
Best for: Public Relations
Demographics: 70 Million Users
Age Group: 18-35 Years
Best for: Clothing, Art, Food Businesses
Demographics: 600 Million Users
Age Group: 30-49 Years
Purpose: NEWS and Articles conversation
Best for: Business Development, B2B Businesses
Demographics: 200 Million Users
Age Group: 18-29 Years
Purpose: Building Relationships, Conversation.
Best for: Lead Generation, Retail, Art, Food, Entertainment & Beauty Businesses
Choosing the right social media channels for your brands depends on your audience and goals.
Developing a Social Media Strategy
Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.
Start by considering what you know about your audience. What type of content do they like best? Develop content that’s engaging but also speaks to their needs and challenges.
You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.
Creating a Social Media Schedule
When it comes to social media management, consistency is key. You see, no two businesses are alike. Therefore, you can’t expect the same results for every business who has implemented the same approach in posting on social media channels. However, whatever frequency or time of posting that you choose to do, you have to do it consistently.
If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.
Creating an editorial calendar for your social media management is a good way to keep your business on track when it comes to a social media schedule. You can customize this editorial calendar in a way that works for your business. Just be sure to include basic information like the posting date, content, and any link or image.
Creating and Posting Content to Social Profiles
A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing copy but also developing creative in the form of images or video. In addition to their own content, many businesses will also share curated content from third-party sources on relevant topics.
This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.
Responding to Fans and Followers
Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. Don’t have time to do this? Our specialists at ‘My Solution Guru’ Marketing monitor accounts every single day, and as a best practice they always reply to followers within 24 hours.
Engaging with Others on Social Platforms
Engaging with social media users goes beyond just responding to fans or followers who comment on your business page or send a message. This often includes seeking out new leads or other opportunities and starting a conversation with them on the platform.
Building relationships with influencers can help you expand your reach over time. If there are certain individuals or organizations in your industry that have a significant following, your business can reach out to them to find new opportunities to share your valuable content with their user-base.
Creating Social Media Advertising Campaigns
Creating and implementing social media ads is an integral part of answering what is social media management. Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.
For example, posting ads on Facebook can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after seeing relevant content from your Facebook ad.
Tracking Performance Over Time
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
Tracking your performance also helps you identify areas of improvement. Once you know what needs work, you can start taking actionable steps to improve your social media strategy. This will enable you to boost results now and in the future.
Target Your Audience With Social Media
Why You Need to Hire a Social Media Management Company
Knowing what is social media management and why it’s important is only half the battle. Now, you have to put that knowledge to use and start making decisions about your company’s social media management.
For many small businesses, there just isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.
This is where a social media management company comes in. A social media management company like ‘My Solution Guru’ Marketing helps supplement your digital marketing efforts by providing expert social media services. Not only do they have the time to dedicate to implementing your campaigns, but they also have the skills and knowledge needed to ensure that your social media efforts are a success.